There are milestones that all successful businesses celebrate. Significant and momentous events that exemplify positive progress and quality development. Events that are marked and remembered for years to come. Superior Fresh is no exception. In the short time from inception, our business has established its own extraordinary milestones; breaking ground on our future building site, launching our website and brand, reading our first news article in the local paper, building a team second to none, putting the first cohort of fish in our tanks, and planting our first seeds – just to name a few. However, yesterday was our biggest milestone yet – the first-time Superior Fresh product left our facility!
After extensive research, tedious planning, careful implementation, and continuous adjusting, the day that once seemed so far away, has quickly become the present.
Not only was this day so very special, as it marked our first harvest, equally impactful was the number of individuals in our community that were able to enjoy fresh, local, produce. We donated over 3,600 heads of lettuce to the Feed My People Food Bank! Feed My People is the only food bank in west central Wisconsin, providing food to more than 125 hunger-relief organizations in 14 counties.
Did you know that nearly one in nine people living in the 14 counties that Feed My People Food Bank services are food insecure including one of every five children?
If you would like to make a donation to the Feed My People food bank, please visit www.fmpfoodbank.org.
A special thank you to Menasha Packaging for donating all the boxes used to package our leafy greens!
As the Production Manager, Brunno is responsible for integrating the aquaculture and leafy green production operations, guaranteeing that the food given to the fish is sufficient to produce enough nutrients to grow the delicious leafy greens in our state-of-the-art controlled environment greenhouse. This includes daily monitoring of nutrient dynamics, calculation of nutrient budgets, plant tissue analysis, and product quality assurance.
Brunno is originally from Sao Paulo, Brazil, but spent his last four years of his life pursuing his Ph.D. degree in Soil, Water, and Environmental Science at the University of Arizona, in Tucson, AZ. Brunno and his wife Jacqueline loved to go hiking and take pictures in the Sonoran Desert. He now lives in Eau Claire, WI with his wife, and loves to explore the area trying new restaurants and coffee shops. Brunno is a coffee lover, and likes to experiment with different blends and roasts, always in pursuit of the perfect cup of coffee.
Outside of work, Brunno enjoys watching movies with his wife, both at home and in the theater. They visited several beautiful places in the United States, including the Grand Canyon, and the Smithsonian Museums in Washington, D.C. His favorites are the National Museum of Natural History and the National Air and Space Museum.
After many years of research and business planning, Superior Fresh is officially a company! Things just got real...
As the Business Development Manager, Kurt is responsible for identifying and developing business strategies and relationships, including the development of current and future company partners and customers. This involves incorporating marketing design, sales, cost control measures, and product management tasks to achieve operational goals.
Kurt lives in St. Charles, Minnesota, with his wife Ann, and two children, Cole and Grace.
When not working, you'll find Kurt and the family enjoying the outdoors and traveling off-the-beaten-path.
The opportunity to be part of the Superior Fresh family and change the world with sustainable, fresh and local, food production is exciting for not only Kurt, but the entire family. Building a legacy and being a part of something special is the best example Kurt feels he can set for his kids and demonstrate for his wife.
As the Office Manager, Kylie is responsible for all functions of the business office operations. These include assisting other managers with a wide variety tasks and requests, ensuring relevant records are up to date, administering various human resource procedures, maintaining web and social media accounts, generating travel itineraries, maintaining food safety protocols, monitoring the facility security practices, and organizing all company social functions…just to name a few.
Kylie lives in rural Osseo, WI with her husband, Tom, and chocolate lab, Ruger. Together, they cherish time exercising Ruger with walks in the woods, maintaining their beautiful country property, and working on the restoration of classic cars.
Outside of work, Kylie enjoys spending time with her family and friends. Kylie’s commitment to family is equally matched with her passion for spending weekends at home working on projects that vary from the latest Pinterest DIY home décor to learning how to use her sewing machine. She has found a love for online shopping, so much that her husband may classify it as a slight addition.
As the Aquaculture Systems Manager, Nick is responsible for the hands-on management of the overall aquaculture facility and its daily operations. This includes daily monitoring, routine system maintenance, disinfection and hatching of eggs, treatment of fish, harvest procedure, and sterilization of systems.
Originally from Maryland, Nick now lives in Whitehall, WI with his wife Becca. He and Becca enjoy kayaking, camping, and traveling to new places throughout the U.S. Nick also enjoys bow hunting and casting a line whenever he can. In fact, it was the fishing from an early age that led him to his career in fish culture.
When not at work, Nick and Becca operate a wedding photography business that gives them the opportunity to travel all over Wisconsin and neighboring states capturing their clients' special day.
As the Chief Operations Officer (COO), Brandon is responsible for providing the leadership, management, and vision necessary to ensure that Superior Fresh has the proper operational controls, administrative and reporting procedures, and people systems in place to effectively grow our organization and to ensure financial strength and operating efficiency.
Brandon lives on-site with his wife, Jillian, and two young daughters, Oakley and Nova.
When he's not at work, you can either find him with his family swimming and fishing at the lake or in the woods tracking down the next big buck, bear, or turkey. When his girls get a little older, he hopes to teach them the art and skill of hunting.
As a young boy, Brandon learned the art of beekeeping from his grandfather and now considers himself an amateur bee keeper while using his grandfather's vintage honey making equipment.
Brandon enjoys traveling in order to further his knowledge for the business, while also educating others on aquaponics.
If I were to ask you if you wanted your beautiful fresh produce covered in pesticides – your answer would most likely be no. It is widely known that pesticides are harmful to us, yet most of us ingest these harmful chemicals more often than we are aware of.
Each year, the “Dirty Dozen” report takes over 6,900 samples collected by the USDA and FDA and shows us the twelve types of produce with the most pesticides found. Topping the list this year are strawberries, apples, and nectarines. So why are we telling you this? Unfortunately, spinach ranks 8th on the Dirty Dozen, with leafy greens making an appearance on the Dirty Dozen PLUS list.
The Dirty Dozen PLUS category highlights food that contains trace levels of highly hazardous pesticides. Leafy greens do not meet traditional Dirty Dozen ranking criteria but were frequently found to be contaminated with insecticides toxic to the human nervous system. Leafy greens are highlighted in the PLUS section because of the “extraordinary toxicity of the pesticides” detected on them.
“The federal Food Quality Protection Act of 1996 mandated that the U.S. Environmental Protection Act improve its regulation of pesticides and reduce the risks of pesticide exposure for children. The act prompted EPA to restrict the use of many chemicals, including organophosphate pesticides, which are potent neurotoxins. Even in low doses, they can impair children's intelligence and brain development. Over the past two decades, organophosphates have been withdrawn from many agricultural uses and banned from household pesticides. Yet they can still be applied to certain crops.”
In contrast to the Dirty Dozen, the Clean Fifteen list highlights the top 15 types of produce that contain the least amount of pesticides. Sadly, the list does not contain any leafy greens, thus giving Superior Fresh even more motivation to change the way leafy greens are grown.
After a whole lot of bad news, why not share some good news with you?!? Since our leafy greens are grown indoors in a controlled environment, we don’t have any need for pesticides. If we don’t want to feed our families these harsh chemicals – why would we want to feed them to your family? Simply put – our leafy greens are non-GMO and contain zero pesticides, herbicides, insecticides, or mammalian fertilizers.
To see the full Dirty Dozen list, click here!
Source: Environmental Working Group, www.ewg.org